In the world overflowing with consumption and brands, it has become rather hard to make a choice and pick your favorite whatever the product in question. From clothes and phones, to even protein bars, manufacturers do not seem to be giving it any rest.
The allure of protein bars
When it comes to protein bars, they owe their appeal to the fact that they are low calories, and able to perform a variety of functions at the same time, but to a great extent also to a good and moreover educational advertising that appeals to younger consumers.
According to Proteins Trends and Technology Seminar organized by Euromonitor International, the biggest increase in sales of these products was noted in 2013, when consumers spent over 400 billion of dollars on protein bars for the sake of general wellbeing. Between 10 and 100 billion dollar sales were realized once people started buying protein bars due to specific health issues, food intolerance, and energy boosting.
Numerous manufacturers, endless bars
Protein bars were first introduced in the mid 50s by a weightlifting and fitness coach, Bob Hoffman, under the name of Hi-Proteen. At first, they seemed to be walking on a thin ice, as people were not incliened to believe the fact that they can greatly benefit from a single bar. But then they took the world by storm, mostly due to innovative products and competitive manufacturers.
If you still haven’t found your favorite protein bar, we have listed several manufacturers for you to choose from.
Found in 1996 in Slovakia, Tekmar is a renowned manufacturer, developer and distributer of muesli, cereal, and functional bars. In addition to their own production, Tekmar provides its consumers with possibilities of developing their own private label.
This company was one of the first to introduce bars with guaranteed content of live probiotic cultures. Tekmar offers dozens of protein bars through its several product lines, like Yoghurt, Women Line, Greenline Vegan, or Greenline Probiotic.